• Twist, Lick, Dunk

    Posted March 1, 2013 By in Personal, Twist, Lick, Dunk: The Oreo Experience With | 3 Comments Twist, Lick, Dunk

    This is the first post in my series “Twist, Lick, Dunk: The Oreo Experience.” In this series I plan to explore the ways that Oreo (both the brand and product) is captivating consumers.

    Today I’m talking about Oreos and Oreos are unquestionably delicious. Admit it; just the thought of an Oreo right now has you salivating.

    Look at the cookie!!!

    Look at that cookie!!!

    Since its creation 1912, this simple food has remained the #1 selling cookie in America, and a staple of households and pantries worldwide. In fact, Oreo was the best-selling cookie in the entire 20th Century! And let’s be honest, it’d take a miracle for another cookie to unseat the Oreo in the 21st.

    But Nabisco has made their scrumptious little cookie more than just a treat. Oreo has an identity and an extraordinary community behind that identity.

    Oreo has a Facebook community of more than 25 million Oreo lovers around the globe, representing 200+ countries and dozens of different languages. Oreo ranks among the top five brand Facebook pages in the world!Oreo 100th Birthday Fact Sheet

    There are two main components that I believe have led to Oreo becoming such a success.

    I will dive deeper into both of these components in following posts. Join me as we delve into what exactly makes up the Oreo experience.



    Disclaimer: I am not affiliated with Oreo or its parent companies Nabisco and Mondelez International Inc.

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    David Coggins
    Recent PR/Advertising graduate from UNC-Chapel Hill & future PR/Advertising professional.

Comments (3)

Stephanie » 01. Mar, 2013

What I want to know is why birthday cake oreos are not sold all the time!! But I agree, Oreo is one of the most well recognized and loved brands…even people that usually go for healthy snacks can’t help but eat oreos.

David Coggins » 02. Mar, 2013

Couldn’t have said that last part better myself. I completely agree.

Milk’s Favorite Cookie | David Coggins » 06. Mar, 2013

[…] my previous post (Twist, Lick, Dunk) I mentioned that since its creation 1912, the Oreo has remained the #1 selling cookie in America. […]