• Milk’s Favorite Cookie

    Posted March 6, 2013 By in Personal, Twist, Lick, Dunk: The Oreo Experience With | 2 Comments Milk’s Favorite Cookie

    This is the second post in my series “Twist, Lick, Dunk: The Oreo Experience.” In this series I plan to explore the ways that Oreo (both the brand and product) is captivating consumers.

    800px-Oreo-Size-VariationsThe Oreo Cookie- Mini, Regular, & Double Stuffed

     

    Today is the 101st birthday of Oreos! As if you needed another reason to enjoy a delicious Oreo today.

    Health food may be good for the conscience, but Oreos taste a hell of a lot better.Robert Redford

    In my previous post (Twist, Lick, Dunk) I mentioned that since its creation 1912, the Oreo has remained the #1 selling cookie in America. Talk about unbeatable records!

    During that time, the Oreo has seen several changes though.

    1920's Oreo Ad

    1920’s Oreo

    The original “Oreo Biscuit” was first developed and produced by the National Biscuit Company (Now known as Nabisco). What many people don’t realize is that Oreo is actually an imitation cookie. Say it isn’t so! Oreo was an imitation of the Hydrox cookie which had been created almost 4 years earlier. Unfortunately for Hydrox, its cookie was mistakenly assumed to be the knockoff due to its tangy, less-sweet filling.

    In 1921 the Oreo biscuit was renamed to “Oreo Sandwich”, and in 1948 it was renamed again to the “Oreo Creme Sandwich.” It made its final name change to the “Oreo Chocolate Sandwich Cookie” in 1974. Let’s do ourselves a favor and just call it Oreo from now on.

    But the chocolate cookie and the delicious creme are not the sole factors in what makes Oreo such a captivating product. Oreo is what I would call an “interactive food.” Oreos allow- rather, they encourage- consumers to be creative when eating them. From dunking them in milk, twisting them apart, eating the creme first or eating cookie first, or even gobbling a handful whole there’s no end to the ways you can eat an Oreo. This makes the way you eat an Oreo a thought out decision, and it makes the process personal to you.

    You don’t even think about it, but everyone has their own exact process for an Oreo. I can distinctly remember as a kid making sure that I separated and ate the creme from the cookies and then ate the cookies. It has been and always will be the way I eat an Oreo.

    regvsmega

    Regular vs. Mega Stuf

    Oreo has also expanded its options. From the mini Oreo to the newly released Mega Stuf, there are a plethora of options to partake in the Oreo experience. Whether you’re enjoying Chocolate, Birthday Cake, Peanut Butter, Mint, or even Berry Burst you always know you’re going to enjoy an Oreo.

    0022 grocery_colr_1951

     Disclaimer: I am not affiliated with Oreo or its parent companies Nabisco and Mondelez International Inc.

  • Twist, Lick, Dunk

    Posted March 1, 2013 By in Personal, Twist, Lick, Dunk: The Oreo Experience With | 3 Comments Twist, Lick, Dunk

    This is the first post in my series “Twist, Lick, Dunk: The Oreo Experience.” In this series I plan to explore the ways that Oreo (both the brand and product) is captivating consumers.

    Today I’m talking about Oreos and Oreos are unquestionably delicious. Admit it; just the thought of an Oreo right now has you salivating.

    Look at the cookie!!!

    Look at that cookie!!!

    Since its creation 1912, this simple food has remained the #1 selling cookie in America, and a staple of households and pantries worldwide. In fact, Oreo was the best-selling cookie in the entire 20th Century! And let’s be honest, it’d take a miracle for another cookie to unseat the Oreo in the 21st.

    But Nabisco has made their scrumptious little cookie more than just a treat. Oreo has an identity and an extraordinary community behind that identity.

    Oreo has a Facebook community of more than 25 million Oreo lovers around the globe, representing 200+ countries and dozens of different languages. Oreo ranks among the top five brand Facebook pages in the world!Oreo 100th Birthday Fact Sheet

    There are two main components that I believe have led to Oreo becoming such a success.

    I will dive deeper into both of these components in following posts. Join me as we delve into what exactly makes up the Oreo experience.

     

     

    Disclaimer: I am not affiliated with Oreo or its parent companies Nabisco and Mondelez International Inc.