About to start a fun side project with a couple of my weight training partners. Stay tuned to the above page for updates as I prep for my first powerlifting meet!
- David Coggins in Personal With | Comments Off on Colossus Training System
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David Coggins in Writing Samples With | Comments Off on Boeing Mock Press Conference
The assignment was to conduct research on an existing public relations crisis facing a real-world organization, and then execute a simulated press conference regarding a development in the crisis to a panel of student reporters.
Real life results: New York Times Article
David Coggins in Personal With | Comments Off on Numi: The Throne of Champions
A foot warmer, a heated seat that automatically goes up and down, a built-in music system, a Bluetooth receiver for users to stream audio from their mobile devices, an SD card to access custom playlists or personalized welcome messages, a USB port for software updates, and ambient lighting that features seven different colors to choose from.”
All of these specifications sound like the list of accessories you’d expect to find in the latest and greatest luxury car about to burst upon the automotive scene.
But it’s not. It’s a…toilet?
It’s hard to believe but these features are everything that comes with the most recent innovation from Kohler- The Numi Toilet.
Priced at a measly $6,390, you too can enjoy the luxury of a toilet the will greet you with a personalized message, glow whatever color you like, and play you a victory song as the built-in bidet washes you clean.
To me, the Numi raises several questions in my mind. In a world where technology is becoming native to everything we do and embedded in everything we touch, are there some areas where certain technology should never exist? Like the toilet?
Will we ever reach a point in time where it is commonplace for your toilet to need monthly updates? More importantly, is your bathroom experience truly enhanced by ambient lights and custom playlists streaming from beneath you? And really, what are the consequences of having built-in slots for USB and SD cards in a toilet?
So will the Numi set the standard for commode culture or is it a just an over-priced gimmick?
David Coggins in Personal With | Comments Off on Fancy Box
A couple of weeks ago I decided to check out Fancy. I had gotten a free $15 code to use on the site so I thought I’d see what it was all about.
“What is Fancy?” you ask? Well Fancy describes itself in the following way:
Fancy is the place to discover, collect and buy from a crowd-curated catalog of amazing goods, wonderful places and great stores.
Part store, magazine and wish list, Fancy is the best place to buy great things.www.thefancy.com
Similar to how Pinterest operates as a social photo sharing website, the ultimate objective is to find objects that you would be interested in purchasing. The website takes the items you “fancy’d” and shows you more based on that taste preference.
My first foray into Fancy left me with one overwhelming conclusion: “Fancy” means expensive.
But as I delved deeper into Fancy I found that the expensive tastes are not all there is to the site. There is in fact a wide range of low to medium priced products that are very interesting and unique. But what really drew my attention was the Fancy Box.
The Fancy Box is a monthly subscription service featuring a collection of some of the most fancy’d items, curated by the fancy community. Each box includes $80.00+ of products in the categories of your choice. And it only costs $39.
So I decided to take the plunge and ordered the Fancy box. Here’s what came in the box this month!
So here’s the breakdown for how I came out ahead financially with the Fancy Box:
- Nanda Home Clocky Runaway Alarm Clock: $39
- Kikkerland Head Massager: $15
- Pilot and Captain JFK New York T-Shirt: $38
- Music Branch Headphone Splitter: $15
- “Stuff Every Man Should Know” by Brett Cohen: $15
Total value of my Fancy Box: $122. I paid $24 for it plus the $15 gift card!
Given, a lot of these things are really random items. Do I need a clock that rolls away on wheels when it goes off so I have to chase it down to turn it off? No, but it’s pretty cool all the same.
For me opening the Fancy Box was like having an early Christmas present. I had no idea what to expect from it, but it definitely invokes that childlike glee of opening a gift when it arrived. If you’ve got a couple of dollars to spare this month, I’d highly suggest trying out the Fancy Box!
David Coggins in Personal, Twist, Lick, Dunk: The Oreo Experience With | 1 Comment
This is the third post in my series “Twist, Lick, Dunk: The Oreo Experience.” In this series I plan to explore the ways that Oreo (both the brand and product) is captivating consumers.
For my final post in this series on Oreo I wanted to touch on the social media presence of Oreo. Oreo has a massive following on Facebook, but I believe the work that its social media agency 360i is doing on Twitter is truly incredible. 360i has been creating several daily images that relate to current events and major topics of conversation.
In fact, their quick work during the Super Bowl produced the famous “Dunk in the Dark” image that was, “shared on Twitter and Facebook more than 20,000 times and garnered 430 million earned media impressions- that’s 4x the number of people who tuned in to watch the game. Wired magazine declared Oreo as the Super Bowl winner, and Adweek even ranked the tweet as one of the top five ‘ads’ of the night.”
As I’ve talked about in my previous posts, Oreo is dominating its market. So why are they putting out so much creative material?
The answer is that 360i is creating a brand personality and is bringing it to life via social media. Simply put, they have found a way to express the brand’s characteristics and values in a conversational way. By continuously releasing humorous and creative media, Oreo has associated itself with playfulness and witty commentary.
To read more on how Oreo is playing out its brand personality you can check out these excellent articles:
- From the 360i blog about their back and forth with AMC theaters: Corporate Twitter Wars
- Great article from AdAge about the latest Twitter war between Oreo and Kit-Kat: Tic-Tac-Toe
David Coggins in Technology With | Comments Off on To Boldly Go Where No Quadrocopter Has Gone Before
I am very excited about the upcoming release of Star Trek Into Darkness (May 9th premiere). I have really enjoyed the direction these Star Trek movies have taken under the direction of J.J. Abrams so I have high hopes for Into Darkness. It doesn’t hurt that I’m a huge fan of J.J. Abrams‘ work (Lost, Super 8, Fringe, Revolution, Person of Interest, Mission Impossible- Ghost Protocol) so I basically watch everything he makes. Also Benedict Cumberbatch was immensely captivating in Sherlock and if you haven’t watched it go right now and do so.
But what really excites me is when studios and projects do awesome event promotions! And this video is a great example:
30 LED-illuminated quadrocopters creating a 308-foot-tall Starfleet emblem rotating in place 118 feet above ground! Amazing!
David Coggins in Personal With | Comments Off on Free Tacos
The Flaw Behind Facebook Graph Search
We had a class session today where we discussed SEO (Search Engine Optimization) and what is leading the charge for dominating your search results. Naturally, the conversation included the soon to be released Facebook Graph Search and how it will affect the way we look at reviews, search results, and our Facebook friends.
Graph Search is a new way to search Facebook’s massive amount of photos, people, and connections. It is important to note that this is not a web search, but instead is a reinvention of the Facebook search we’re all used to. In order to provide answers, Graph Search will essentially use an advanced tagging system, thereby allowing it to sort things like relationships, interests, and location to better refine search results.
Graph Search has been hailed by many to be a revitalization of search relevancy, and if I had to guess I’d say my professor would echo a similar sentiment to PC World:
Facebook’s Graph Search is the future of search…The hyper-personal search race has already been sparked and Facebook’s Graph Search ignites the revolution.”PC World
Quite frankly, I think Graph Search will be useful for finding people or photos, but when it comes it finding anything else it will fall miserably short. I do not believe Graph search can succeed because it relies on a tainted system: Likes
There used to be a time when pages were run by fans who purely had an interest in a brand, restaurant, or movie. But that has long since changed. Like any organization, Facebook is dependent upon profit (Especially now that it is a publicly traded on the stock market). Facebook understood that by allowing brands to own their unique pages, they could work with them to drive fans to their pages and to increase ad revenue. In return for brands getting fans to like their pages, Facebook began incorporating these likes into the News Feed and into the sidebar ads. So brands began to run campaigns where users had to “like to enter” a contest. Contests and sweepstakes paid out to relatively few people and in return got millions of “fans” to like their page. This meant that every fan who liked it was a new source of advertising on their friends’ News Feeds.
This brings us back to today. Graph Search relies upon likes to help determine what suggestions to make when you search for “Mexican restaurants nearby that John likes.” How accurate of a result are you getting if John liked Taco Bell’s page because they offered him free tacos for clicking a button?
The missing factor is intent. How are we to know if John actually likes Taco Bell and thinks you should too, or if he thought free tacos was just a great deal? Intent is what makes user reviews on sites like Yelp trustworthy. The intent of Yelp is to provide reviews and recommendations of local establishments; not to draw in advertising revenue.
For Graph Search to be truly effective, it will take a change in attitude by Facebook users, and how easily do you expect that to happen?