This is the first post in my series “Twist, Lick, Dunk: The Oreo Experience.” In this series I plan to explore the ways that Oreo (both the brand and product) is captivating consumers.
Today I’m talking about Oreos and Oreos are unquestionably delicious. Admit it; just the thought of an Oreo right now has you salivating.
Look at that cookie!!!
Since its creation 1912, this simple food has remained the #1 selling cookie in America, and a staple of households and pantries worldwide. In fact, Oreo was the best-selling cookie in the entire 20th Century! And let’s be honest, it’d take a miracle for another cookie to unseat the Oreo in the 21st.
But Nabisco has made their scrumptious little cookie more than just a treat. Oreo has an identity and an extraordinary community behind that identity.
“Oreo has a Facebook community of more than 25 million Oreo lovers around the globe, representing 200+ countries and dozens of different languages. Oreo ranks among the top five brand Facebook pages in the world!“Oreo 100th Birthday Fact Sheet
There are two main components that I believe have led to Oreo becoming such a success.
I will dive deeper into both of these components in following posts. Join me as we delve into what exactly makes up the Oreo experience.
Disclaimer: I am not affiliated with Oreo or its parent companies Nabisco and Mondelez International Inc.
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