• Milk’s Favorite Cookie

    Posted March 6, 2013 By in Personal, Twist, Lick, Dunk: The Oreo Experience With | 2 Comments Milk’s Favorite Cookie

    This is the second post in my series “Twist, Lick, Dunk: The Oreo Experience.” In this series I plan to explore the ways that Oreo (both the brand and product) is captivating consumers.

    800px-Oreo-Size-VariationsThe Oreo Cookie- Mini, Regular, & Double Stuffed


    Today is the 101st birthday of Oreos! As if you needed another reason to enjoy a delicious Oreo today.

    Health food may be good for the conscience, but Oreos taste a hell of a lot better.Robert Redford

    In my previous post (Twist, Lick, Dunk) I mentioned that since its creation 1912, the Oreo has remained the #1 selling cookie in America. Talk about unbeatable records!

    During that time, the Oreo has seen several changes though.

    1920's Oreo Ad

    1920’s Oreo

    The original “Oreo Biscuit” was first developed and produced by the National Biscuit Company (Now known as Nabisco). What many people don’t realize is that Oreo is actually an imitation cookie. Say it isn’t so! Oreo was an imitation of the Hydrox cookie which had been created almost 4 years earlier. Unfortunately for Hydrox, its cookie was mistakenly assumed to be the knockoff due to its tangy, less-sweet filling.

    In 1921 the Oreo biscuit was renamed to “Oreo Sandwich”, and in 1948 it was renamed again to the “Oreo Creme Sandwich.” It made its final name change to the “Oreo Chocolate Sandwich Cookie” in 1974. Let’s do ourselves a favor and just call it Oreo from now on.

    But the chocolate cookie and the delicious creme are not the sole factors in what makes Oreo such a captivating product. Oreo is what I would call an “interactive food.” Oreos allow- rather, they encourage- consumers to be creative when eating them. From dunking them in milk, twisting them apart, eating the creme first or eating cookie first, or even gobbling a handful whole there’s no end to the ways you can eat an Oreo. This makes the way you eat an Oreo a thought out decision, and it makes the process personal to you.

    You don’t even think about it, but everyone has their own exact process for an Oreo. I can distinctly remember as a kid making sure that I separated and ate the creme from the cookies and then ate the cookies. It has been and always will be the way I eat an Oreo.


    Regular vs. Mega Stuf

    Oreo has also expanded its options. From the mini Oreo to the newly released Mega Stuf, there are a plethora of options to partake in the Oreo experience. Whether you’re enjoying Chocolate, Birthday Cake, Peanut Butter, Mint, or even Berry Burst you always know you’re going to enjoy an Oreo.

    0022 grocery_colr_1951

     Disclaimer: I am not affiliated with Oreo or its parent companies Nabisco and Mondelez International Inc.

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    David Coggins
    Recent PR/Advertising graduate from UNC-Chapel Hill & future PR/Advertising professional.

Comments (2)

Twist, Lick, Dunk | David Coggins » 06. Mar, 2013

[…] The Oreo cookie […]

Oh Oh Oreo! | David Coggins » 25. Mar, 2013

[…] I’ve talked about in my previous posts, Oreo is dominating its market. So why are they putting out so much creative […]