Category: Sports Marketing
Task: Create a new athletic competition for an existing sport and develop the branding, merchandise opportunities, sponsorships, and media placements.
Result: The Amateur Advantage Tennis Classic (AATC)
“Challenge the Best, Be the Best”
“The newest event in the world of tennis will be the Amateur Advantage Tennis Classic. This event will be two weekends of tennis competition in which up-and-coming, elite, amateur tennis stars play one another with an opportunity to win a chance to enter a professional ATP or WTA tennis event. A carefully selected group of distinct amateur tennis players will compete to see who will get the opportunity to face off against a retired tennis legend, which will be decided by a fan vote.”