Task: Create a mock media kit for an existing restaurant or establishment to include a Backgrounder, Fact Sheet, and Press Release.
For this assignment I chose the Vermilion Restaurant in Alexandria, Virginia. You can visit them online at www.vermilionrestaurant.com.
Vermilion offers “deceptively simple modern American cooking” and regional cuisine using local, farm-raised products. Vermilion was selected as one of Washingtonian’s 100 Best Restaurants in 2012 and was named an Editor’s Pick in The Washington Post’s 2011 Dining Guide. The Restaurant Association of Metropolitan Washington awarded Vermilion Best Upscale Casual Restaurant in 2010.